So the mobile era is here—today, the number of mobile users is greater than the number of desktop users!
Consequently, businesses have realized the need to attract customers by effectively using mobile channels. But that’s not enough. They must also optimize their mobile apps and websites to improve user experience and outdo their conversion rates to make the most of this channel.
In addition, various other reasons make mobile apps better than mobile websites. Following is our list of the top 5:
#1 Mobile apps offer better personalization
Personalization offers tailored communication to users based on their interests, location, usage behavior, and more. Mobile apps make it easy to provide users with a personalized experience. Using a mobile app A/B testing tool, you can also test out different experiences for your customers.
#2 Ease of sending notifications
An email has been the most widely-used business communication tool for the last couple of decades. Businesses have extensively used email (some almost abused it) to reach out to their users. As a result, email has lost the effectiveness it once had; its open rates and click rates have constantly dropped.
#3 Making use of mobile device features
Mobile apps have the advantage of utilizing features of a mobile device like a camera, contact list, GPS, phone calls, accelerometer, compass, etc.
Moreover, these features can also reduce users’ efforts to make otherwise. For instance, users completing a form on a banking app might need to submit their photographs to complete the process. The app can enable users to use mobile cameras to capture and submit pictures.
#4 Ability to work offline
It is probably the most fundamental difference between a mobile website and an app.
Like a website, apps too might require internet connectivity to perform most tasks, but here’s the difference: an app can still offer basic content and functionality to users in offline mode.
#5 Users spend more time on Apps
Mobile users spend 88% of their time on mobile apps and just 12% of their time on mobile websites. A point to consider here is that users spend most of their time on gaming and social media apps.